From Top: #BR0844WDC , #BR5644JG, #BR1951DC As the season of giving approaches, it’s a good time to reflect on what has been a challenging year. The ups and downs, the trials and tribulations, and the people who helped to get us through it all. …
‘Tis the season to start thinking about gifting! This holiday season, it’s especially important to plan ahead to avoid any impending supply chain issues. Thankfully, Uneek has you covered. Here are the top three ways to make sure the season of giving goes as …
The 2021 holiday season is quickly approaching, and the National Retail Federation (NRF) predicts that this one will break all sales records. Retailers know that the holidays are the most important and busiest time of the year, with around 20-40% of total annual sales taking place during this time. Retailers must plan ahead to ensure success during the holiday season.
#1 – Be ready to sell!
It may be a no-brainer, but retailers must be ready to sell their products and their brand. Embrace online shopping trends and retailer momentum to boost revenue.
Online shopping is the king of convenience in the digital age, as consumers do not even need to leave their homes to purchase all their favorite products. Retailers without online shopping options are missing out on a massive revenue booster.
On that note, exclusively online retailers must optimize product pages to increase clicks and views. Each page should be user-friendly across multiple devices, including tablets, smartphones, and desktops. Leverage social media to boost traffic and entice customers to shop!
#2 – Be sure to staff up
As the holiday season is the busiest time of the year, it is time to hire seasonal staff to help with the intense holiday shopping. Be sure to hire seasonal employees long enough before the holiday season to train them properly.
Additionally, an increased workforce boosts the customer experience. Retailers want customers to return to their store even after the holiday season. The best way to ensure that is by optimizing their experience. Part of the customer experience is customer satisfaction. A clean store, kind and personable staff, and stocked shelves will help boost customer satisfaction.
#3 – Be prepared to help first-time diamond buyers
Winter holidays are the prime time for consumers to buy their loved ones diamond rings, necklaces, and other fine jewelry. For many, purchasing a diamond can be difficult, especially if it is their first time. Retail jewelers are in the perfect position to offer trustworthy advice, expertise, and access to high-quality diamonds.
#4 – Travel safely with jewelry
Consumers are not the only ones that need to be safe traveling with their new custom jewelry around their necks. 2021 is also seeing a string of robberies on jewelers. This can be a considerable loss with jewelers, as a single small bag of diamonds can be worth millions.
Here are some security tips to help keep your assets and (more importantly) you safe:
- Don’t resist
- Drive safely with merchandise in tow
- Be wary of car trouble
- Stay aware of the surroundings
- Do not share travel plans
#5 – Get ahead of the sustainability game
Being a sustainable brand is rapidly becoming a must-have for all retailers. According to the 2021 Diamond Insight Report, almost 60% of buyers select diamonds from jewelry designers who demonstrate an environmentally and socially responsible brand. Sustainability is not a fad that will disappear in a few months – it is here to stay. In the sustainability game, brands that go all-in will be rewarded with boosted sales, customers, and referrals.
Bottom Line –
As the holiday season approaches, retailers must be ready. This year is turning out to be a big one and without proper preparation, you can expect a downfall in sales.
The modern bride is full of thrilling contradictions. Traditional, but contemporary. Eye-catching, but subtle. And respectful but daring enough to break all the rules. Colors, fabrics, and even make-up styles all go in and out of fashion. In recent years, simple, cleaner silhouettes have …
Spooky season is upon us, and we’re ready to celebrate. Channel those nostalgic feelings of dumping out your candy bag at the end of a long night of trick-or-treating with some glitzy hand candy from Uneek Jewelry. We’ve created a list of our favorite shimmering …
Benjamin Javaheri, Uneek Jewelry’s Founder and Designer, recently sat down with Tanner Vaughan of the American Gem Trade Association (AGTA) for a live Instagram interview. The focus of the discussion was “The Vision,” a piece that secured Benjamin two awards in the prestigious 2020 AGTA Spectrum Awards last year.
In a wide-ranging interview, Benjamin discussed the industry, his process, and some of the things that make Uneek unique. With a manufacturing facility and workshop in LA, Uneek’s approach is rare in the industry. As Benjamin mentioned, “At a very young age, I learned that if you don’t do it yourself, you can’t control quality and precision in a timely manner because you have to rely on everyone else.”
This uncompromising attitude has helped Uneek recently celebrate 25 years in the industry. During the interview, the pair discussed “The Vision,” the 11.58 ct blue sapphire and platinum ring that picked up two Spectrum Awards in the Bridal category.
Benjamin shared his design philosophy. “I like first to get the stone, and once I fall in love with the stone, it’s like a piece of art, I believe. The right frame needs to be made to accent the beautiful piece of art.”
Of course, “The Vision” is not the first of Uneek’s platinum and sapphire rings to get the attention of AGTA. Benjamin’s piece from our Royal Blue collection was a winner at the Spectrum Awards in 2018.
“Sapphire is my favorite gemstone. I think it’s so beautiful. In fact, when my boy was born, I gave my wife a sapphire, and we called it Jackson Blue,” Benjamin reveals. “There’s just something about it, the happiness of the color, the depth of it. It’s like the ocean; you’re mesmerized; you can look into it forever,” he adds.
On the subject of the disruption caused by the COVID-19 pandemic, Benjamin admitted it was a challenging and scary time but that Uneek “were blessed, because we had the support of retailers and our clients really supported us during this time.” He adds that technology, specifically photography and video, allowed Uneek to present their products during the lockdown and help the business thrive and grow.
Finally, in light of Uneek’s 25th anniversary, Tanner asked what advice Benjamin would give to designers or businesses who were just starting out. “I believe you have one chance in life, and you’ll have regrets of not doing what you want to do or not following your passion. But you’ll never have any regrets about doing something that didn’t work out. At least you tried 100%.”
Follow this link to watch the AGTA interview with Benjamin Javaheri in full.
New York Fashion Week is back. After an 18-month hiatus from in-person shows, New York Fashion Week’s Spring 2022 runways graced the venues and the internet with the future of fashion. From Y2K flair to matching sets, this year’s looks are sure to stick around. …
Trends may come and go, but you can count on these elegant pieces by Uneek to always be in style. We’ve blended the classic beauty of traditional jewelry styles with a modern aesthetic to create breathtaking designs fit to last a lifetime. With rings that …
Noted as one of the must-see pieces in Luxury by JCK 2021, Jubilee ring lands on the Front Page of the JCK Show Daily, August 29, 2021. This fancy yellow diamond engagement ring is the winner of the Best Colored Diamond Jewelry category of the INSTORE Design Awards 2021.
With these stunning statement pieces, we won’t want September to end. This month we’re directing our attention to the bold yet delicate sapphire gemstone. A symbol of innocence, longevity, and good health, this deep blue gemstone holds a rich history. Blue sapphires have been associated …