Courtship is on everyone’s minds with Valentine’s Day just around the corner. While you may be focused on your romantic relationship during this season of love, we also encourage you to consider your customer relationships. Successfully attracting and retaining loyal customers is just as involved …
Much like the rest of 2020, the holiday shopping season will be different this year. Market researchers are predicting changes based on consumer behaviors that developed as a result of the pandemic. One of the most significant and realistic predictions is that shoppers will continue …
If you’re in the jewelry industry, you know that choosing an engagement ring is a decision that’s not taken lightly. Moving a customer through the engagement ring sales funnel is an extended process that requires a strategic approach, intentional nurturing, and building trust. Although this …
Shopping for an engagement ring starts with finding a jeweler you trust. With the help of modern technology, any amateur company can make jewelry, but the craft is still a trade that should be vetted by an educated consumer. Fine jewelry can look beautiful on …
Creating beautiful, quality jewelry is a craft that requires meticulous attention to detail. With modern technology, anyone can manufacture jewelry these days, but it takes an expert craftsman or woman to make a piece that will stand the test of time. Throughout our quality-conscious manufacturing …
Jewelry casting is a tradition that has been around for hundreds of years, ever since man had the ability to melt metal. In modern times, the wax process helps jewelers create a prototype that can then be transformed into the fine jewelry that you know …
Fostering digital relationships with your customers and boosting your e-commerce presence is part of our “new normal.” Since buying fine jewelry can be such a personal and detailed experience, it’s in your best interest to help your customers connect with the product virtually with the …
ICYMI: These are “unprecedented times.” There’s no doubt that your inbox has been bombarded with messages from every company that you’ve ever given your email to, letting you know that we’re all in this together. And while this inundation of communication may seem insincere due …
It’s no secret: The holidays are a hot time to pop the question. With family and friends dropping in for gatherings every weekend, you can max out on feel-good sensations with a well-timed proposal. You’ll need to work on your game plan to make sure …
For Uneek lead designer Benjamin Javaheri, it’s human nature to desire to create something. And for him, that something has always been beautiful jewelry pieces. Sublime designs, faultless workmanship and genuine concern for customers have supported his quick rise in the industry, and though Uneek Fine …