Retailer Resources: 3 Online Tools to Help You Serve Customers This Holiday
Much like the rest of 2020, the holiday shopping season will be different this year. Market researchers are predicting changes based on consumer behaviors that developed as a result of the pandemic. One of the most significant and realistic predictions is that shoppers will continue to rely on eCommerce options when checking off their holiday shopping lists to avoid crowded stores during the season. Is your eCommerce experience ready to accommodate a high-volume of virtual shoppers? Let’s explore some tools that will help you extend your storefront to the digital world.
Your customers will still expect superior customer service. One of the best ways to ensure that you’re delivering personalized service is to offer private appointments. Customers’ comfort levels will vary, so it’s essential to provide options to connect both virtually or in-person. Calendly is a free online appointment scheduling software that helps you schedule meetings without back-and-forth communication. Their platform delivers a user-friendly way for customers to compare their calendars with yours and find the ideal meeting time. With Calendly’s wide range of features, you are entirely in control of adjusting your availability, the number of meetings, and buffer times. Calendly will also automatically send confirmation and reminder emails to your customers. We recommend adding a button to your website with a call to action such as “Schedule a Private Consultation” that links to your Calendly.
2. Facebook Shop and Instagram Shop
Back in May, Facebook introduced an integrated shopping experience to help businesses facilitate their eCommerce experience directly in the app. You can now create a shop section of your Facebook Page or Instagram Profile and build out a catalog of products that users can browse, save, share, and purchase. Once you establish this catalog, it will be available across Facebook and Instagram. You can also link your catalog to digital advertisements so users can shop your products directly from an ad they’ve been served. Facebook is partnering with various eCommerce platforms like Shopify to help businesses quickly link products into Facebook Shops. You can find a handy step-by-step walkthrough of how to set up your Facebook Shop here, and when you’re ready to launch your Shop, click here to get started.
GemFind and Punchmark are website designers that can help you easily connect your eCommerce website with the Uneek Jewelry product catalog. This system allows you to showcase the Uneek collection without the hassle of taking images, managing prices and descriptions, or checking stock so you can focus on building your business. This cloud-based collection is simple to install and will save your team time and money this holiday season. And if your customer can’t find the perfect piece in the Uneek inventory, don’t forget about our custom design process. Both of these options are also a wealth of information about eCommerce and website design specific to the jewelry industry. Check out the GemFind blog to explore their extensive library of helpful insights for continued reading.
The businesses that can adapt their customer experience to changing times have prevailed throughout history in the jewelry industry. 2020 has presented obstacles that we could have never predicted. Still, we are fortunate to have tools and technology at our disposal that help us stay connected to our loyal customers. As you prepare for a reimagined holiday season, we encourage you to approach innovations with an open mind and a willingness to learn. This year has taken so much from us, but the magic of fine jewelry and the joy it represents will endure even the most difficult times.