Retailer Resources: Tips for Prepping for the Holiday Season
The 2021 holiday season is quickly approaching, and the National Retail Federation (NRF) predicts that this one will break all sales records. Retailers know that the holidays are the most important and busiest time of the year, with around 20-40% of total annual sales taking place during this time. Retailers must plan ahead to ensure success during the holiday season.
#1 – Be ready to sell!
It may be a no-brainer, but retailers must be ready to sell their products and their brand. Embrace online shopping trends and retailer momentum to boost revenue.
Online shopping is the king of convenience in the digital age, as consumers do not even need to leave their homes to purchase all their favorite products. Retailers without online shopping options are missing out on a massive revenue booster.
On that note, exclusively online retailers must optimize product pages to increase clicks and views. Each page should be user-friendly across multiple devices, including tablets, smartphones, and desktops. Leverage social media to boost traffic and entice customers to shop!
#2 – Be sure to staff up
As the holiday season is the busiest time of the year, it is time to hire seasonal staff to help with the intense holiday shopping. Be sure to hire seasonal employees long enough before the holiday season to train them properly.
Additionally, an increased workforce boosts the customer experience. Retailers want customers to return to their store even after the holiday season. The best way to ensure that is by optimizing their experience. Part of the customer experience is customer satisfaction. A clean store, kind and personable staff, and stocked shelves will help boost customer satisfaction.
#3 – Be prepared to help first-time diamond buyers
Winter holidays are the prime time for consumers to buy their loved ones diamond rings, necklaces, and other fine jewelry. For many, purchasing a diamond can be difficult, especially if it is their first time. Retail jewelers are in the perfect position to offer trustworthy advice, expertise, and access to high-quality diamonds.
#4 – Travel safely with jewelry
Consumers are not the only ones that need to be safe traveling with their new custom jewelry around their necks. 2021 is also seeing a string of robberies on jewelers. This can be a considerable loss with jewelers, as a single small bag of diamonds can be worth millions.
Here are some security tips to help keep your assets and (more importantly) you safe:
- Don’t resist
- Drive safely with merchandise in tow
- Be wary of car trouble
- Stay aware of the surroundings
- Do not share travel plans
#5 – Get ahead of the sustainability game
Being a sustainable brand is rapidly becoming a must-have for all retailers. According to the 2021 Diamond Insight Report, almost 60% of buyers select diamonds from jewelry designers who demonstrate an environmentally and socially responsible brand. Sustainability is not a fad that will disappear in a few months – it is here to stay. In the sustainability game, brands that go all-in will be rewarded with boosted sales, customers, and referrals.
Bottom Line –
As the holiday season approaches, retailers must be ready. This year is turning out to be a big one and without proper preparation, you can expect a downfall in sales.