From Top: #BR0844WDC , #BR5644JG, #BR1951DC As the season of giving approaches, it’s a good time to reflect on what has been a challenging year. The ups and downs, the trials and tribulations, and the people who helped to get us through it all. …
Tag: holiday shopping
‘Tis the season to start thinking about gifting! This holiday season, it’s especially important to plan ahead to avoid any impending supply chain issues. Thankfully, Uneek has you covered. Here are the top three ways to make sure the season of giving goes as …
The 2021 holiday season is quickly approaching, and the National Retail Federation (NRF) predicts that this one will break all sales records. Retailers know that the holidays are the most important and busiest time of the year, with around 20-40% of total annual sales taking place during this time. Retailers must plan ahead to ensure success during the holiday season.
#1 – Be ready to sell!
It may be a no-brainer, but retailers must be ready to sell their products and their brand. Embrace online shopping trends and retailer momentum to boost revenue.
Online shopping is the king of convenience in the digital age, as consumers do not even need to leave their homes to purchase all their favorite products. Retailers without online shopping options are missing out on a massive revenue booster.
On that note, exclusively online retailers must optimize product pages to increase clicks and views. Each page should be user-friendly across multiple devices, including tablets, smartphones, and desktops. Leverage social media to boost traffic and entice customers to shop!
#2 – Be sure to staff up
As the holiday season is the busiest time of the year, it is time to hire seasonal staff to help with the intense holiday shopping. Be sure to hire seasonal employees long enough before the holiday season to train them properly.
Additionally, an increased workforce boosts the customer experience. Retailers want customers to return to their store even after the holiday season. The best way to ensure that is by optimizing their experience. Part of the customer experience is customer satisfaction. A clean store, kind and personable staff, and stocked shelves will help boost customer satisfaction.
#3 – Be prepared to help first-time diamond buyers
Winter holidays are the prime time for consumers to buy their loved ones diamond rings, necklaces, and other fine jewelry. For many, purchasing a diamond can be difficult, especially if it is their first time. Retail jewelers are in the perfect position to offer trustworthy advice, expertise, and access to high-quality diamonds.
#4 – Travel safely with jewelry
Consumers are not the only ones that need to be safe traveling with their new custom jewelry around their necks. 2021 is also seeing a string of robberies on jewelers. This can be a considerable loss with jewelers, as a single small bag of diamonds can be worth millions.
Here are some security tips to help keep your assets and (more importantly) you safe:
- Don’t resist
- Drive safely with merchandise in tow
- Be wary of car trouble
- Stay aware of the surroundings
- Do not share travel plans
#5 – Get ahead of the sustainability game
Being a sustainable brand is rapidly becoming a must-have for all retailers. According to the 2021 Diamond Insight Report, almost 60% of buyers select diamonds from jewelry designers who demonstrate an environmentally and socially responsible brand. Sustainability is not a fad that will disappear in a few months – it is here to stay. In the sustainability game, brands that go all-in will be rewarded with boosted sales, customers, and referrals.
Bottom Line –
As the holiday season approaches, retailers must be ready. This year is turning out to be a big one and without proper preparation, you can expect a downfall in sales.
There’s no way around it; this holiday season is going to be anything but traditional. We have canceled plans and are all doing our part to keep each other safe while also trying to keep everyone’s spirits bright in the wake of a difficult year. …
The holiday season is officially here and with that comes a fresh opportunity to add something special to your wishlist. After what has been a dark and difficult year for so many, you deserve to treat yourself to something that sparks joy. Our latest collection …
For modern generations, 2020 will go down in history as one of the most challenging years. The world as we know it was turned upside down and we had no choice but to adapt. The hardships we’ve experienced this year have changed our perspective and, as a result, brands are being held to a higher standard. Consumers now care just as much about the authenticity of a brand as they do about the quality of the product or service. People are selecting brands with the same scrutiny they would use to select their friends—and we’re here for it.
This moral compass is particularly relevant to the jewelry industry. When you put your savings in the palm of your hand, you should know in your heart that the product was ethically sourced and expertly crafted. You want to support a business that you believe in. Gifting a piece of high-end jewelry will mean more this year, so in light of the transparency of 2020, we invite you to explore the integrity of Uneek Jewelry.
1. You’re supporting an ethical, American company.
The Uneek collection is proudly designed and handcrafted in Los Angeles, CA. When you choose a Uneek piece, you are stamping your support for American artisanship. We take great pride in the safety, quality, and ethics behind our sourcing and manufacturing process. We own our production down to the very last detail to ensure that we can take care of our people and the product from start to finish.
2. Our collection celebrates tradition and technology.
Our jewelry is a combination of contemporary American culture and time-honored metalsmithing. Benjamin Javaheri’s Persian heritage symbolizes the Uneek vision. “Javaheri” means gold diamond jewelry, representing the generations of family involvement with fine jewelry that came before Benjamin. Our design and manufacturing process is dictated by centuries-old metalsmithing disciplines. Each piece is handcrafted and enhanced with the technological advancements in fine jewelry making. This blend between old-world practices and new-world technology results in a quality product that’s built to last.
3. The people behind the product care about you.
We promise that every customer can expect excellence, uncompromising dedication, and truly personal service. Every Uneek piece is crafted with the customer experience in mind and we stand behind our product with confidence. Our design team intentionally takes extra steps to ensure quality control. Unfortunately in our industry, a piece of jewelry can look beautiful, but it won’t stand the test of time if it’s not manufactured with care. Unlike many mass-production practices, we pre-drill every stone by hand to make sure they are firmly set and seated. Jewelry should not only look good, but it should also feel good while you’re wearing it. Every Uneek piece is finished microscopically to make sure there are no rough edges that would cause discomfort to the person wearing the jewelry. We sincerely believe that earning your trust is our greatest achievement.
4. Your jewelry will last for generations.
At Uneek, we do not measure success in the single transaction of a piece of jewelry. To us, success is when jewelry is cherished for generations to come. The Uneek collection is designed to be passed down to your children and your children’s children. Each heirloom-worthy piece is heavily vetted, meticulously manufactured, and perfectly polished to ensure quality that lasts a lifetime. Each time a Uneek piece is passed down, it will remind you of the most joyful and celebratory moments in your family’s history.
5. Jewelry symbolizes resilience in the face of hardship.
Jewelry design is an art form and art has endured tens of thousands of years of world events. It represents creativity, allowing us to express the full range of human emotions. As we live through this modern-day crisis, art has served as a source of inspiration and solace. If you’re shopping for fine jewelry this year, you have something to celebrate. The Uneek pieces that are exchanged this holiday season will carry with them resilience in the face of hardship. Whether you’re getting engaged, celebrating an anniversary, or simply seeking something special to brighten up a dark year, the exchange of jewelry will be that much more meaningful.
We hope the love we poured into each Uneek piece brings joy and happiness to your loved ones too. This holiday season, we are looking back on a challenging year with gratitude. From everyone at Uneek Jewelry, we would like to express our sincerest appreciation for the trust you have placed in us and wish you a safe and happy holiday season.
Much like the rest of 2020, the holiday shopping season will be different this year. Market researchers are predicting changes based on consumer behaviors that developed as a result of the pandemic. One of the most significant and realistic predictions is that shoppers will continue …