Our Silver Anniversary: Uneek Jewelry Turns 25!
Twenty-five years ago, Uneek was just a sparkle in the creative eye of our Founding President and Master Designer, Benjamin Javaheri.
Deeply inspired by his family history in the jewelry industry and driven by steadfast ambition, Benjamin launched the brand in 1996 with his personal finances saved from various retail positions. He immersed himself in the world of fine jewelry, learning everything from basic customer service to the old-world techniques attributed to expert craftsmanship. A series of bracelets were the first Uneek styles to lay the foundation for an award-winning legacy of fine-jewelry design. Over time, Benjamin evolved the brand to forge a path in the bridal sector.
Fast-forward 25 years, Uneek Jewelry has captured the hearts of customers and surpassed the challenges of establishing credibility in a crowded landscape. Benjamin attributes Uneek’s success to our strong ethics. We proudly uphold safe, quality manufacturing processes at our facility here in Los Angeles, California. With the goal to create heirloom-worthy jewelry that will last for generations, high-end designs and adept craftsmanship are at the core of the Uneek brand. Being able to control every step of the jewelry design process allows us to confidently stamp our seal of approval on each Uneek piece.
Benjamin’s occupation for pushing the boundaries of creativity has resulted in numerous award-winning designs, making him the most awarded jewelry designer. His most recent recognition came from the 2020 AGTA Spectrum Awards, where a piece titled “The Vision” took home 2nd Place and Platinum Honors in the Bridal Wear category.
As we reflect on this exciting milestone for Uneek, we would like to thank everyone who has played a role in our growth, especially our loyal customers. Earning our customer’s trust is a privilege we do not take lightly. It’s a joy to be a part of the most celebratory moments in their lives and symbolize these heartwarming memories with meaningful pieces that will stand the test of time.
This silver anniversary is only the beginning. We look forward to the next 25 years of setting design trends, supporting our retail partners with sales and marketing, and disrupting the industry with modern technology blended with centuries-old metalsmithing techniques. As the Uneek brand continues to mature, we promise to always put our customers first by creating each piece with heart, soul, and meticulous attention to quality and detail. Cheers to the next chapter of Uneek Jewelry!