As Uneek moves into its 20th year in business, one of our goals is, not only to increase and improve our products in our retail partners’ stores, but also to promote and strengthen brand awareness among the stores’ staff and sales associates. We find it essential to equip the team with relevant information, insights, and facts about the Uneek brand and products, so as to instill in them with the confidence to engage the consumer’s attention towards the brand.
All of which is why we are pleased to announce that we have comprised and will soon be distributing our first ever training manual for retailers’ sales associates!
“The Essence of Uneek: Brand Overview and Training Manual for Retail Partners” is a 32-page resource guide developed for employees of Uneek’s authorized retail partners, especially those who not only strive to become experts in the products that they sell, but who also want to excel at creating delightful customer experiences.
The booklet, developed by our sales and marketing teams in conjunction with our design and manufacturing departments, contains several brief, but comprehensive modules that cover the following topics:
– The vision behind the brand in founding president and designer, Benjamin Javaheri’s own words
– Uneek’s manufacturing differentiators
– Custom design and special order services
– Customer service
– Visual merchandising
– Special events and trunk shows
– Marketing support for retail partners
– Social media and digital marketing
– Rewards program from sales associates
– Collection stories, with features and benefits
“We believe this training manual can make a significant contribution to increasing Uneek brand awareness and sales capability in roles involved in customer-facing,” shares Michael Bungert, Senior Vice President at Uneek. “It provides sales associates with a very intimate understanding of Uneek’s story. Also, it is written in a very consumer-friendly language and tone–especially the product features and benefits sections–and so the sales associates won’t have a hard time translating the text into effective, genuine and compelling pitches.”
“What’s more,” adds Natalie Javaheri, Uneek’s Marketing-Director-at-Large, “we have used top-notch imaging all throughout the booklet, and have employed a highly sophisticated printing process to make the photos of the jewelry come to life, so it doubles as a catalog of sorts, something the sales associates will be very proud to show to their customers.”
The training manual will be distributed to Uneek’s premier retail partners beginning the second week of February 2016, with advance copies handed out at the Centurion show in Scottsdale, AZ, earlier this week.
If you would like to request for a copy of the training manual for your store, please do not hesitate to call us at 1-888-BE-UNEEK, or send an e-mail to info@uneekjewelry.com. Retail partners who require on-site training will need to send a request to info@uneekjewelry.com. All requests should be submitted with sufficient time for Uneek to evaluate and confirm your request with our training/travel calendars. We appreciate your continued partnership with us and interest in our brand. Thank you for taking the necessary steps towards achieving highly rated customer satisfaction!
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