For modern generations, 2020 will go down in history as one of the most challenging years. The world as we know it was turned upside down and we had no choice but to adapt. The hardships we’ve experienced this year have changed our perspective and, as a result, brands are being held to a higher standard. Consumers now care just as much about the authenticity of a brand as they do about the quality of the product or service. People are selecting brands with the same scrutiny they would use to select their friends—and we’re here for it.
This moral compass is particularly relevant to the jewelry industry. When you put your savings in the palm of your hand, you should know in your heart that the product was ethically sourced and expertly crafted. You want to support a business that you believe in. Gifting a piece of high-end jewelry will mean more this year, so in light of the transparency of 2020, we invite you to explore the integrity of Uneek Jewelry.
1. You’re supporting an ethical, American company.
The Uneek collection is proudly designed and handcrafted in Los Angeles, CA. When you choose a Uneek piece, you are stamping your support for American artisanship. We take great pride in the safety, quality, and ethics behind our sourcing and manufacturing process. We own our production down to the very last detail to ensure that we can take care of our people and the product from start to finish.
2. Our collection celebrates tradition and technology.
Our jewelry is a combination of contemporary American culture and time-honored metalsmithing. Benjamin Javaheri’s Persian heritage symbolizes the Uneek vision. “Javaheri” means gold diamond jewelry, representing the generations of family involvement with fine jewelry that came before Benjamin. Our design and manufacturing process is dictated by centuries-old metalsmithing disciplines. Each piece is handcrafted and enhanced with the technological advancements in fine jewelry making. This blend between old-world practices and new-world technology results in a quality product that’s built to last.
3. The people behind the product care about you.
We promise that every customer can expect excellence, uncompromising dedication, and truly personal service. Every Uneek piece is crafted with the customer experience in mind and we stand behind our product with confidence. Our design team intentionally takes extra steps to ensure quality control. Unfortunately in our industry, a piece of jewelry can look beautiful, but it won’t stand the test of time if it’s not manufactured with care. Unlike many mass-production practices, we pre-drill every stone by hand to make sure they are firmly set and seated. Jewelry should not only look good, but it should also feel good while you’re wearing it. Every Uneek piece is finished microscopically to make sure there are no rough edges that would cause discomfort to the person wearing the jewelry. We sincerely believe that earning your trust is our greatest achievement.
4. Your jewelry will last for generations.
At Uneek, we do not measure success in the single transaction of a piece of jewelry. To us, success is when jewelry is cherished for generations to come. The Uneek collection is designed to be passed down to your children and your children’s children. Each heirloom-worthy piece is heavily vetted, meticulously manufactured, and perfectly polished to ensure quality that lasts a lifetime. Each time a Uneek piece is passed down, it will remind you of the most joyful and celebratory moments in your family’s history.
5. Jewelry symbolizes resilience in the face of hardship.
Jewelry design is an art form and art has endured tens of thousands of years of world events. It represents creativity, allowing us to express the full range of human emotions. As we live through this modern-day crisis, art has served as a source of inspiration and solace. If you’re shopping for fine jewelry this year, you have something to celebrate. The Uneek pieces that are exchanged this holiday season will carry with them resilience in the face of hardship. Whether you’re getting engaged, celebrating an anniversary, or simply seeking something special to brighten up a dark year, the exchange of jewelry will be that much more meaningful.
We hope the love we poured into each Uneek piece brings joy and happiness to your loved ones too. This holiday season, we are looking back on a challenging year with gratitude. From everyone at Uneek Jewelry, we would like to express our sincerest appreciation for the trust you have placed in us and wish you a safe and happy holiday season.
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